Established in 1997 under the Arab Potash Company (APC) as the only company with exclusive rights to extract, utilise and distribute Dead Sea mineral-rich raw materials from the Jordanian side, Numeira is the leading provider of 100% natural Dead Sea salt, mud and brine found at the lowest point on earth, the Dead Sea.
Optimising quality, innovation and value-creation to remain the leader in the Dead Sea raw materials industry.
In order to maintain our consistent stellar performance, we operate on our core values of excellence, accountability, transparency, sustainability, innovation, cost consciousness, and safety.
We are dedicated to exercising our social and environmental responsibility as a leading
company in the Dead Sea raw materials industry.
The Dead Sea has a salinity of around 34%, making it almost 10 times saltier than regular seawater. The salt builds up to form crystal beds and sheeny rocks along the Dead Sea shore.
Found on the bed and shores of the Dead Sea, the Dead Sea mud was formed tens of thousands of years ago from organic materials, which has resulted in a neat blend of high-potency minerals
The water in the basin of the Dead Sea is rich in minerals, retaining the deep-cleansing and detoxifying agents offered by its high salt content, and supplying all the embedded benefits for skin, muscles.
