About Us

All About Numeira

The Leading Company for Dead Sea Minerals and Beyond

Established in 1997 under the Arab Potash Company (APC) as the only company with exclusive rights to extract, utilise and distribute Dead Sea mineral-rich raw materials from the Jordanian side, Numeira is the leading provider of 100% natural Dead Sea salt, mud and brine found at the lowest point on earth, the Dead Sea.

For the past 23 years, we have worked to serve countries in Europe, North America, Asia-Pacific,and the MENA region, with a mission to produce, innovate, and supply high quality Dead Sea raw materials, while maintaining customer satisfaction, stakeholder value, and a sustainable environment.

With our headquarters and primary facilities based in Jordan, we serve local and international markets, with the capacity to produce 20,000 tons of Dead Sea salt, 5,000 tons of mud, and thousands of tons of brine every year, aiming to connect the world with the miraculous healing powers of the Dead Sea.

The Leading Company for Dead Sea Minerals and Beyond

Our Unwavering Values

In order to maintain our consistent stellar performance, we operate on the core values of:
Excellence : we hold high standards for every aspect of our work to fulfil our promise of providing high quality Dead Sea raw materials
Accountability : we honour our commitments to meet the prescribed time and high quality when delivering our products
Transparency : our authenticity, transparency and open communication channels have helped us gain the trust of our customers, partners and stakeholders
Sustainability : we are committed to exercising our responsibility towards preserving the natural resources we use and protecting the surrounding environment
Innovation : we continuously implement innovative design-thinking in streamlining our operations to remain the leaders in what we do
Cost-Consciousness : whilst embracing value creation on an ongoing basis, we maintain costeffectiveness at all layers of our organisation, reflected as value-for money to our customers
Safety : we apply and abide by stringent health and safety measures throughout our operations, to ensure the uncompromised wellness of our staff and customers

Our Commitment to Nature

Natural Quality that does not Compromise the Environment:
All of Numeira’s raw materials are processed without the use of chemical additives to guarantee pure and natural end products. In addition to our business philosophy of making premium Dead Sea raw materials accessible to the world, we pay particular attention to the environmental impact of our operations. Hence, we abide by all environmental laws and regulations to ensure our minimal ecological footprint and to preserve the sanctity of the Dead Sea.

Our Inspiration

Bearing the traces of a multitude of civilisations across history, the ancient land of the young Hashemite Kingdom of Jordan offers a landscape of wonder, beauty and variety.