Our Inspiration

Land Affluent in History, Water Rich in Minerals

Bearing the traces of a multitude of civilisations across history, the ancient land of the young Hashemite Kingdom of Jordan offers a landscape of wonder, beauty and variety. Between majestic mountains, rose desert sand, and fruitful valleys, lies the deepest hyper saline lake in the world, the Dead Sea.

A one of a kind touristic attraction for people from all over the globe, the Dead Sea is widely known and loved for its divine attributes. As one of earth’s saltiest bodies of water, the Dead Sea acquired its name from the inability of aquatic flora and fauna to exist in its environment. Also due to the high salt content, the water’s buoyancy is quite unique; allowing swimmers to effortlessly float on its lustrous surface.


In addition to the magnificent ambience of the all-year-long warm weather, sunny skies, and relaxing waters that this natural wonder offers, the Dead Sea is a paramount source for 21 therapeutic minerals, 12 of which are not found in any other body of water. From promoting healthy blood circulation to healing skin diseases, Numeira ensures that the unique properties of the Dead Sea raw materials are preserved and experienced by anyone, anywhere.

The inspiration for our name comes from Jordan’s long-preserved archaeological site of Numeira, situated in the southern area of the Dead Sea. We aim to pay homage to this historical treasure that has remarkably sustained substantial remains from the early Bronze Age. A town rich in history, Numeira yields unparalleled evidence and a wealth of information on roughly fifteen generations that inhabited and cultivated its land. Adjacent to the site is the beautiful Wadi of Numeira, characterised by its magical atmosphere and colourful rocky mountains. It serves to us as a reminder of the pristine natural environment and the importance of preserving and respecting its authenticity.